In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful movement, and more people are taking part than ever before. This year, the big day is Nov 29!
As a consumer, you are a key part in helping small businesses thrive. By shopping or dining at small businesses throughout the year, you’re showing your support for all the small businesses in our neighborhood and reinvesting in the community we call home.
Go shopping or dining at a local small business, tell others to be a part of the movement or share with your own network how you’re supporting small businesses in our neighborhood. Anything you can do helps to give small businesses the support they need to keep creating jobs, powering the economy and invigorating communities. And that’s what makes the movement a success.